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Sales engagement refers to the interactions between a sales team and a prospect throughout the sales cycle - the navigation of customer interactions along the customer journey from initial outreach to making the sale.
It can be challenging to navigate the world of sales engagement platforms and sales engagement tools. Many sales teams use them to aid their sales engagement. Other sales managers are at least aware of how they can help the sales process but don't understand all the intricacies involved and the different features available.
